# How to Manage Custom Fields and Labels

> Custom fields and labels help you organize and segment your subscribers effectively. Custom fields allow you to store additional information about subscribers, enabling better personalization in your campaigns. Labels help…

- URL: https://whatchimp.com/whatsapp-business-api-solutions/how-to-manage-custom-fields-and-labels/
- Author: Anant Gupta, Founder, WhatChimp (https://anantgupta.xyz)
- Published: 2025-02-03
- Updated: 2026-03-16
- Topic: WhatsApp Business API Solutions
- Publisher: WhatChimp (https://whatchimp.com), a WhatsApp marketing platform on the official WhatsApp Business API

Custom fields and labels help you organize and segment your subscribers effectively. **Custom fields** allow you to store additional information about subscribers, enabling better personalization in your campaigns. **Labels** help categorize subscribers into different groups, making it easier to filter and target them in messaging campaigns. This guide will walk you through the steps to create and manage both custom fields and labels in Whatchimp.

## Table of Contents

1. [Prerequisites](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=and%20Use%20Label-,Prerequisites,-Before%20adding%20custom)

2. [How to Add Custom Fields](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=Clients%2C%20Webinar%20Attendees).-,How%20to%20Add%20Custom%20Fields,-Definition%20of%20Custom) [Definition of Custom Fields](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=Add%20Custom%20Fields-,Definition%20of%20Custom%20Fields,-Custom%20Fields%20allow)

3. [How to Create and Use Custom Fields](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=messages%20and%20campaigns.-,How%20to%20Create%20and%20Use%20Custom%20Fields,-Navigate%20to%20Subscribers)

4. [How to Add Labels](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=the%20steps%20above.-,How%20to%20Add%20Labels,-What%20are%20Labels) [What are Labels](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=to%20Add%20Labels-,What%20are%20Labels%3F,-Labels%20help%20you)

5. [How to Create and Use Label](https://whatchimp.com/how-to-manage-custom-fields-and-labels/#:~:text=How%20to%20Create%20and%20Use%20Labels)

## Prerequisites

Before adding custom fields or labels, ensure you have:

- **A Clear Data Structure**: Plan what extra details you need for subscribers (e.g., Name, Website, Company, etc.).

- **Defined Labels**: Have a strategy for categorizing subscribers (e.g., VIP Clients, Webinar Attendees).

## How to Add Custom Fields

### Definition of Custom Fields

Custom Fields allow you to add extra details to your subscriber profiles. These details help personalize your messages and campaigns.

### How to Create and Use Custom Fields

1. Navigate to **Subscribers Manager > Manage Custom Fields** ![Illustration: How to Create and Use Custom Fields](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdrus8FayBNECnCc03GvAk7ZWkZt2ZHcN34qv9wxJBNbwsbngV5E_uXmClRqi1-ZLowhZLc26lFzFaGH5IO7a_l_QEZDJ_zJhjCwYcrd5aqSjfdrvPw0nZ9HoBu6Sd7RmHCCbn5Nw?key=qyK_LkS43XZ_m07MWFawCFVu)

2. Add fields matching your CSV columns (e.g., **Website**) and select the appropriate reply type (e.g., **URL**). ![Illustration: How to Create and Use Custom Fields](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfWOgk131pbaU9UVpg6JpAdoISynxuJa--mSsz9j0xZvnIIr73IxwLP4hVCyHqXMAtwZzO3TTi7gzar2SWs5oVFu5DhNW0HFmDzSehtbzyx6pKfn9e1NGw3-_XIK9tHeCrdCalqWA?key=qyK_LkS43XZ_m07MWFawCFVu) **Note**: Select the reply type that matches your column data.

3. Click **Save** and refresh the page to confirm your new fields are available. **Note**: “Phone Number” is included by default.

4. To add more columns and custom fields, repeat the steps above.

## How to Add Labels

### What are Labels?

Labels help you group subscribers into categories for easier targeting (e.g., **VIP Clients** or **Webinar Attendees**).

### How to Create and Use Labels

1. Navigate to **Manage Labels** in the **Subscribers Manager** ![Illustration: How to Create and Use Labels](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdSVu0ymuOJtNv7AHuGiTewY6pQvghem1Tt7NmdQhlFVw1E73NWicsV7wreTOZcQA14JydAArN9ytZ8_C059T3zpt0HVfS4Qh0-0thQ6BU70O4CSJIJ3gVuk7n9F7adZNd9MYjf3w?key=qyK_LkS43XZ_m07MWFawCFVu)

2. Create and assign labels for better audience segmentation (e.g., **VIP Clients** or **Webinar Attendees**). ![Illustration: How to Create and Use Labels](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd_gfu_5wPXFVt4hRR2rL_enT-fvSyd_KRQ9TZ8LTWYC4qQprBJuTne_2kssINIM12sSnRUy4qCkkfGxFwwptyM0Sr57h4lMYhSMesZSK-ChBf0IcKHBiil9Ld0IYhyVZIuGyKAXg?key=qyK_LkS43XZ_m07MWFawCFVu)

3. Use labels to filter and target subscribers during messaging campaigns.

And that’s it! By setting up custom fields and labels, you can better organize your subscriber list, personalize messages, and improve your marketing campaigns. Make sure to define your fields and labels properly before importing contacts to streamline your workflow. If you need further assistance, feel free to reach out!