Optimizing Your WhatsApp Business Display Name

Learn how automation is boosting business management efficiency and driving growth in various sectors.

TECHNOLOGY
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6 min
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Your WhatsApp Business display name is the first thing customers see. A well-crafted name builds credibility, aligns with WhatsApp policies, and ensures approval.

Table of Contents

  1. Key Principles for a Strong Display Name
  2. Best Practices for Approval
    • Business Identity
    • Proper Capitalization
    • Formatting Rules
    • Name Length & Structure
    • Brand Consistency
  3. Display Name Verification & Visibility
    • Relationship to Business Identity
    • Display Name Visibility Based on Account Type
  4. Requirements for Green Tick Verification
  5. Pro Tips for Display Name Success
  6. Frequently Asked Questions

Key Principles for a Strong Display Name

  • Accurate Representation: Reflect your actual business name.
  • Clarity & Simplicity: Avoid unnecessary symbols, abbreviations, or generic terms.
  • WhatsApp Compliance: Follow platform rules to get approved.

Best Practices for Approval

    1. Business Identity
      • Do: Use your full business name (e.g., “Jennifer’s Cupcake Bakery”).
      • Avoid: Generic words like “Food” or “India.”
      • Ensure alignment with your official branding.

      2. Proper Capitalization

      • Correct: “Sunny Day Florist”
      • Incorrect: “SUNNY DAY FLORIST”

    Display Name Verification & Visibility

    Relationship to Business Identity

      • Must be directly linked to your business.
      • Recommended format: “Product by [Company Name]”
      • Example: “Accessories by Yogi Fashion”
      •  

    Display Name Visibility Based on Account Type

        Standard WhatsApp Business API Account

            • Display name appears above the phone number.
            • Basic verification, no green tick.

        Verified WhatsApp Business Account (Green Tick)

          • Display name is shown without a number.
          • Green tick adds authenticity and trust.
          • Requires significant business presence.

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        Anant Gupta

        Founder @ WhatChimp | Smartest WhatsApp Engagement Platform with 0% Markup Cost on Official WhatsApp API

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