Optimizing Your WhatsApp Business Display Name

Your WhatsApp Business display name is the first thing customers see. A well-crafted name builds credibility, aligns with WhatsApp policies, and ensures approval.

Table of Contents

1. Key Principles for a Strong Display Name
2. Best Practices for Approval
   • Business Identity
   • Proper Capitalization
   • Formatting Rules
   • Name Length & Structure
   • Brand Consistency
3. Display Name Verification & Visibility
   • Relationship to Business Identity
   • Display Name Visibility Based on Account Type
4. Requirements for Green Tick Verification
5. Pro Tips for Display Name Success
6. Frequently Asked Questions

Key Principles for a Strong Display Name

• Accurate Representation: Reflect your actual business name.
• Clarity & Simplicity: Avoid unnecessary symbols, abbreviations, or generic terms.
• WhatsApp Compliance: Follow platform rules to get approved.

Best Practices for Approval

1. Business Identity

• Do: Use your full business name (e.g., “Jennifer’s Cupcake Bakery”).
• Avoid: Generic words like “Food” or “India.”
• Ensure alignment with your official branding.

2. Proper Capitalization

• Correct: “Sunny Day Florist”
• Incorrect: “SUNNY DAY FLORIST”

3. Formatting Rules

• Spacing: Match your business name exactly.
• Avoid Special Characters: No symbols, punctuation, or emojis.
• Correct Format: “Green Leaf Café”
• Incorrect Format: “Green_Leaf* Cafe!”

4. Name Length & Structure

• Minimum: 3 characters
• Restrictions: No URLs
• Permitted Additions:
  • Country/region
  • Department (e.g., “Customer Support”)
  • Test/demo indicators

5. Brand Consistency

• Must match your website and other platforms.
• Avoid abbreviations unless widely recognized.
• Clearly represent the business entity.

Display Name Verification & Visibility

Relationship to Business Identity

• Must be directly linked to your business.
• Recommended format: “Product by [Company Name]”
• Example: “Accessories by Yogi Fashion”

Display Name Visibility Based on Account Type

Standard WhatsApp Business API Account

• Display name appears above the phone number.
• Basic verification, no green tick.

Verified WhatsApp Business Account (Green Tick)

• Display name is shown without a number.
• Green tick adds authenticity and trust.
• Requires significant business presence.

Requirements for Green Tick Verification

• Strong organic media presence.
• Recognized, well-established business.
• Paid media mentions do not count.

Frequently Asked Questions

Q: Can I use my full legal business name?
A: Yes, as long as it is clear and concise.

Q: What if my business name is too long?
A: Use the most recognizable part of your name.

Q: How important is verification?
A: It significantly boosts customer trust.