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Optimizing Your WhatsApp Business Display Name

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Your WhatsApp Business display name is the first thing customers see. A well-crafted name builds credibility, aligns with WhatsApp policies, and ensures approval.

Table of Contents

  1. Key Principles for a Strong Display Name
  2. Best Practices for Approval
    • Business Identity
    • Proper Capitalization
    • Formatting Rules
    • Name Length & Structure
    • Brand Consistency
  3. Display Name Verification & Visibility
    • Relationship to Business Identity
    • Display Name Visibility Based on Account Type
  4. Requirements for Green Tick Verification
  5. Pro Tips for Display Name Success
  6. Frequently Asked Questions

Key Principles for a Strong Display Name

  • Accurate Representation: Reflect your actual business name.
  • Clarity & Simplicity: Avoid unnecessary symbols, abbreviations, or generic terms.
  • WhatsApp Compliance: Follow platform rules to get approved.

Best Practices for Approval

1. Business Identity

  • Do: Use your full business name (e.g., “Jennifer’s Cupcake Bakery”).
  • Avoid: Generic words like “Food” or “India.”
  • Ensure alignment with your official branding.

2. Proper Capitalization

  • Correct: “Sunny Day Florist”
  • Incorrect: “SUNNY DAY FLORIST”

3. Formatting Rules

  • Spacing: Match your business name exactly.
  • Avoid Special Characters: No symbols, punctuation, or emojis.
  • Correct Format: “Green Leaf Café”
  • Incorrect Format: “Green_Leaf* Cafe!”

4. Name Length & Structure

  • Minimum: 3 characters
  • Restrictions: No URLs
  • Permitted Additions:
    • Country/region
    • Department (e.g., “Customer Support”)
    • Test/demo indicators

5. Brand Consistency

  • Must match your website and other platforms.
  • Avoid abbreviations unless widely recognized.
  • Clearly represent the business entity.

Display Name Verification & Visibility

Relationship to Business Identity

  • Must be directly linked to your business.
  • Recommended format: “Product by [Company Name]”
  • Example: “Accessories by Yogi Fashion”

Display Name Visibility Based on Account Type

Standard WhatsApp Business API Account

  • Display name appears above the phone number.
  • Basic verification, no green tick.

Verified WhatsApp Business Account (Green Tick)

  • Display name is shown without a number.
  • Green tick adds authenticity and trust.
  • Requires significant business presence.

Requirements for Green Tick Verification

  • Strong organic media presence.
  • Recognized, well-established business.
  • Paid media mentions do not count.

Frequently Asked Questions

Q: Can I use my full legal business name?
A: Yes, as long as it is clear and concise.

Q: What if my business name is too long?
A: Use the most recognizable part of your name.

Q: How important is verification?
A: It significantly boosts customer trust.

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