Customer storyThe Only WorkshopAI training
The Only Workshop went from zero to 15,000 paid learners in under six months, with WhatsApp as its front desk
A small team runs every learner conversation on one WhatsApp number: a shared inbox, automations around each batch, and AI agents that answer at any hour.
- 15,000+paid learnersEvery one of them bought a seat
- < 6months, from zeroFrom the first batch to 15,000 buyers
- 24/7answers on WhatsAppAI agents reply when the team is offline
AutomationSeat booked
Hi Riya, your seat is booked for Sunday, 11 AM. Here is your tool setup checklist, so you are ready before we start.
Reminder: we go live tomorrow at 11 AM. Your Google Meet link arrives here one hour before.
AI agent11:42 PM
I can’t make it this Sunday. Do I lose my ticket?
AI agentNo. Your ticket stays valid for any future workshop. Shall I ask the team to move you to next Sunday?
Team inboxSession day
The Meet link isn’t opening on my laptop.
Support teamSending you a fresh link now. See you at 11.
The challenge
Thousands of learners, the same questions, one phone
The Only Workshop sells a 2-hour live session at ₹998 a seat. A price like that only works at volume, and volume meant thousands of buyers asking the same things before each batch. Where is my joining link? Which tools do I set up? Can I move to next Sunday?
Email could not carry that. As founder Piyush Kukreja puts it, in India people prefer WhatsApp over email. A joining link that sits unread in an inbox is a learner who misses the session.
The company also promises no upsells and a no-questions refund, so it has to be easy to reach by anyone who paid. With a small team and a new batch every week, one person answering from one phone was never going to hold.
What changed
From one busy phone to a front desk that never closes
Before WhatChimp
- Updates that went unreadConfirmations and joining links sent by email were easy to miss. Learners in India read WhatsApp first.
- One phone, one personQuestions came to a single phone, so every reply waited on whoever was holding it.
- The same answers, typed againJoining links, tool setup, rescheduling and refunds: every batch asked, and a person typed each answer.
After WhatChimp
- Every update lands on WhatsAppBooking confirmations, checklists and joining links arrive in the app learners already open every day.
- One number, the whole teamSeveral team members answer from one shared inbox, so no learner waits on a single person.
- AI agents take the routine questionsCommon questions get an answer at any hour, and the team steps in when a chat needs a person.
The setup
How they set it up with WhatChimp
Four pieces, set up by the team itself, with no developer.
Step 1
Set up without a developer
The team connected its WhatsApp number and built its first messages on its own. In Piyush’s words, it was easy to set up, and it’s not technical.
Step 2
One inbox for the whole team
Piyush added his team members to one WhatsApp number. Every learner conversation lands in one place, and anyone on the team can pick it up.
Step 3
Automations around every batch
A learner who books a seat hears from the workshop on WhatsApp: the confirmation, the tool checklist before the session, the joining link on the day and the invitation to the Q&A a week later.
Step 4
AI agents for the routine questions
Timing, tools, rescheduling and refunds have the same answers every week. AI agents give them at any hour, so the team’s time goes to teaching.
In their words
We went from zero to 15,000 plus paid buyers in less than six months. In India, people prefer WhatsApp over email. WhatChimp was very helpful for us since it was easy to set up, and it’s not technical.
The best part was I was able to add multiple team members, and my support is better than before. For our users, it’s easy to reach out to us anytime. There’s no hassle. The automations WhatChimp provides and the AI agents are super helpful.
- 15,000+paid learners
- < 6months, from zero
- 24/7answers on WhatsApp
The results
15,000 learners, one WhatsApp number, a small team
The Only Workshop passed 15,000 paid buyers in less than six months. A small team handled all of them on one WhatsApp number, and Piyush says its support is better than before.
Learners reach the team on the app they already use, with no ticket form and no wait on email. The routine questions are answered by automations and AI agents, and the people on the team spend their hours on the session itself.
When the team needs help, it gets it. “Anytime we need more support, the WhatChimp support team is always there,” Piyush says.
The company
About The Only Workshop
The Only Workshop is an AI training company co-founded by Piyush Kukreja, an AI growth consultant from Nashik, India. It teaches working professionals to use AI in one live, hands-on session, where every attendee builds a finished AI video ad alongside the trainer.
The name is the promise: no advanced course, no mentorship pitch and no follow-up funnel. Everything is taught in the one session, with a money-back guarantee and a free live Q&A a week later.
- Founder named by Forbes India among India’s visionary founders and AI leaders
- Learners from Tata Consumer, JSW Group, IIM Ahmedabad and IIT Kanpur
- Corporate AI training at Cult.fit, J M Baxi Group and vCommission
