WhatsApp API providers
WhatsApp API providers, compared on what you actually pay
A WhatsApp API provider connects your number to Meta’s WhatsApp Business API and gives you the tools to use it. Meta charges every provider the same for each message. What differs is what the provider adds on top. We read the pricing pages of 12 providers and set them side by side, WhatChimp included.
- Prices from each provider’s own pricing page
- Meta’s rate is the floor: see who adds what
- WhatChimp: Meta’s rate with 0% added, from $24 a month
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India
Mexico
Colombia
Nigeria
South Africa
Indonesia
United Arab Emirates
Ghana
Côte d’Ivoire
Egypt
Argentina
Malaysia
Peru
Tanzania
Guatemala
Kenya
Saudi Arabia
Senegal
Morocco
Cambodia
Israel
Sri Lanka
Italy
Brazil
Qatar
United Kingdom
Ecuador
Nepal
Turkey
Bolivia
Singapore
Hong Kong
Costa Rica
United States
Chile
Portugal
Spain
Oman
Australia
Canada
Kuwait
Belgium
Ireland
Germany
Jordan
Bangladesh
Pakistan
France
Philippines
Thailand
The short answer
WhatsApp API providers in six facts
What a provider is, what it charges for, and what stays yours.
- What a provider is
- A company that connects your phone number to Meta’s WhatsApp Business API and gives you the tools to use it. Meta calls them Business Solution Providers, or BSPs.
- What is the same everywhere
- Meta’s charge for each message. A marketing message to India costs every provider $0.0118, whichever one you choose.
- What is different
- What the provider adds on top: a plan fee, a markup on every message, or a fixed fee per message. That is the whole price difference.
- What stays yours
- The number and the WhatsApp Business account sit in your own Meta business portfolio. You can move the number to another provider.
- Do you need one
- No. Developers can use Meta’s Cloud API directly. A provider earns its fee with the inbox, campaigns and chatbots the API does not include.
- Official or not
- Real providers use Meta’s official API. Tools that automate WhatsApp Web are not providers, and WhatsApp bans numbers that use them.
The real cost
What the same messages cost at each provider
Meta charges every provider $0.0118 for a marketing message to India. This is what each provider charges you for it, before any plan fee.
Bill for 10,000 marketing messages to India
Meta Cloud API, directNothing, it is Meta$118.00Meta’s rate
WhatChimpNothing, 0% markup$118.00Meta’s rate
360dialogNothing on messages$118.00Meta’s rate
WANotifierNothing, 0% markup$118.00Meta’s rate
Interakt10% to 12% markup$129.80 to $132.16+$11.80 over Meta
Gupshup6% markup + $0.001 a text message$135.08+$17.08 over Meta
GallaboxAbout 15% markup$136.00+$18.00 over Meta
QuickReply.aiAbout 21% markup$143.42+$25.42 over Meta
AiSensyAbout 26% markup$149.02+$31.02 over Meta
Twilio$0.005 a message$168.00+$50.00 over Meta
WatiAbout 60% markup$189.00+$71.00 over Meta
Zoko$0.015 a conversation$268.00+$150.00 over Meta
Per message: Meta’s India marketing rate of $0.0118, plus what each provider adds as its own pages state it. Where a provider prices in rupees, its markup is the ratio of its rupee rate to Meta’s (₹0.8631). Gupshup’s fee is counted once per message; Zoko’s fee is per conversation, counted here as one per person messaged. DoubleTick does not publish its rates and is left off. Plan fees are not included; they are in the table below. Read on 15 October 2026.
Side by side
12 WhatsApp API providers compared
The four things that decide your bill and your workload, as each provider publishes them. Each name links to a full comparison where we have one.
| Provider | Marketing message to India | Added to Meta’s price | Entry plan | What you get to work with |
|---|---|---|---|---|
| WhatChimp | $0.0118 | Nothing, 0% markup | $24 a monthBilled yearly, or $40 paid monthly | Campaigns, inbox, chatbots, AI agentIn the first plan; message credits unlimited |
| Meta Cloud API, direct | $0.0118 | Nothing, it is Meta | FreeNo plan, no provider | NoneYour developers build every screen |
| 360dialog | $0.0118 | Nothing on messages | €49 a number a monthAPI only; €99 with inbox and sending add-ons | API firstInbox, sending and automation on Premium |
| WANotifier | $0.0118 | Nothing, 0% markup | $69 a monthUnder 1,000 contacts; rises with the list | Campaigns and inbox4,000 messages a month on Essentials; chatbots from Advanced |
| Interakt | $0.0130 to $0.0132 | 10% to 12% markupBy plan; none on Enterprise | $69 a quarterStarter | Campaigns and inboxAI agent $74.99 a month extra |
| Gupshup | $0.0135 | 6% markup + $0.001 a text messageThe fee is on incoming text too | No planPrepaid wallet, $10 minimum | API firstSelf-serve support by email |
| Gallabox | $0.0136 | About 15% markup | $112 a monthBilled yearly; ₹2,399 in India | Campaigns and inbox3 users on Basic; WhatsApp AI agent from Essential |
| QuickReply.ai | About $0.0143 | About 21% markup₹1.049 against Meta’s ₹0.8631 | $39 a monthBilled yearly; book a demo to start | Campaigns and inboxChatbots from Standard, $99 a month |
| AiSensy | About $0.0149 | About 26% markup₹1.09 against Meta’s ₹0.8631 | $45 a month₹1,500 in India | Campaigns and inboxChatbot builder $80 a month extra |
| Twilio | $0.0168 | $0.005 a messageSent or received | No planPay as you go | API onlyYour developers build the inbox and the campaigns |
| Wati | $0.0189 | About 60% markupOn marketing, from its rate card | €59 a monthBilled yearly, or €69 monthly | Campaigns and inbox1,000 automation triggers a month; AI agent $99 extra |
| Zoko | $0.0268 | $0.015 a conversationOn Starter; Plus includes 5,000 | $49.99 a monthStarter | Shopify-first inboxChatbot flows $5.99 a month each |
 DoubleTick | Not published | Not publishedPaid from a prepaid wallet | $170 a monthBilled yearly only, $2,039 | Campaigns and inboxChatbot builder and AI agent from Pro |
From each provider’s own published pages: Meta’s rate card, 360dialog.com/pricing, wanotifier.com/pricing, interakt.shop, gupshup.ai/pricing, gallabox.com/pricing, quickreply.ai/pricing, aisensy.com/pricing, twilio.com/whatsapp/pricing, wati.io/pricing, zoko.io/pricing, doubletick.io/pricing. The nine platforms were read on 12 October 2026, Twilio and 360dialog on 15 October 2026. This page is written by WhatChimp, one of the providers compared; every name is a trademark of its owner. Prices change, so check the provider’s page before you buy.
- 0% markup fees
- Official WhatsApp API
- Meta Business Partner
How providers make money
Three ways a WhatsApp API provider charges you
Every pricing page is one of these, or a mix. Once you know which, you know how your bill grows.
A plan, and Meta’s rate passed through
Plan fee+Meta’s rate × messages
You pay the provider for the software and Meta for each message, at Meta’s price. Sending more costs you exactly what it costs Meta.
Who works this wayWhatChimp, 360dialog, WANotifier
A plan, and a markup on every message
Plan fee+(Meta’s rate + markup) × messages
The provider resells each message above Meta’s price, usually from a prepaid wallet. The markup is a share of every campaign, so it grows as you grow.
Who works this wayWati, AiSensy, Gallabox, QuickReply.ai, Interakt
A fee on every message
(Meta’s rate + fee) × messages
No plan, or a small one, and a fixed fee added to each message or conversation. Cheap to start; at volume the fee is usually the largest line.
Who works this wayTwilio, Gupshup, Zoko
An honest answer
Which provider fits which business
The cheapest provider is not the best one for everyone. This is where each kind fits.
Developers with one narrow job
Meta Cloud API, direct
Passcodes or order updates sent from your own app, and nobody reading replies. No provider fee at all, and your team maintains the code.
Developers who want a hosted API and support
360dialog
Meta’s rate with nothing added, priced per number. You still build the screens your team uses.
One vendor for SMS, voice, email and WhatsApp
Twilio
A single API across channels. You pay $0.005 on every WhatsApp message, sent or received, and build the tools yourself.
Teams that sell and support on WhatsApp
WhatChimp
Campaigns, a shared inbox, chatbots and an AI agent with no code, at Meta’s rate with 0% added. From $24 a month.
A checklist
How to choose a WhatsApp API provider
Six questions to put to any provider before you connect a number, this one included. WhatChimp’s answers are beside each.
The money
Where the real cost hides.
- What do you add to Meta’s rate?WhatChimp adds 0%. Ask for the rate card, not the plan page.
- Do I prepay a wallet?Not on WhatChimp. Meta bills your own card, so sending never stops because a balance ran out.
- What does the first plan cap?WhatChimp Basic: 1 number, 2 team members, 5,000 subscribers, unlimited message credits.
The account
What you keep if you leave.
- Are you an official Meta partner?WhatChimp is a Meta Business Partner on the official API.
- Who owns the number?You do. It sits in your Meta business portfolio, and it can move to another provider in minutes.
- Can the Business app stay on my number?Yes, with coexistence, in every WhatChimp plan.
What you get with WhatChimp as your WhatsApp API provider
Meta’s rate with nothing added, and the tools the API does not come with. All of it in the first plan.
Broadcasts
Send to thousands at Meta’s price
Write a template once, pick a segment and send. Every message is billed by Meta at Meta’s rate, and WhatChimp sets no sending cap of its own.
- Unlimited message credits in every plan
- Segments, scheduling and buttons
- Delivered, read and replied for every campaign
Shared inbox
Your whole team on one number
Each person has their own login on the same WhatsApp number. Conversations are assigned, so nothing is answered twice or left waiting.
- Assign a conversation in one click
- Notes and tags on every chat
- Instagram, Facebook and website chat from Pro
Chatbots and AI
Answer the first question before a person has to
Build a flow without code, or train an AI agent on your website, PDFs and FAQs. It hands over to a person when it should.
- A WhatsApp AI agent from the first plan
- Keyword, button and flow triggers
- Unlimited chatbot sessions
Developer API
Still an API when you need one
Send a template from your own system, or receive a webhook when a customer replies or taps a button.
- Shopify and WooCommerce
- Zapier, Make, Pabbly Connect and n8n
- Google Sheets, an API and outgoing webhooks
- 0% markup fees
- Official WhatsApp API
- Meta Business Partner
Switching providers
Your number moves. Your customers notice nothing.
Meta lets a WhatsApp Business API number move from one provider to another. This is what comes with it.
The same number
Customers keep writing to the number they already know. Nothing changes on their side.
Limit, rating, name and tick
Your messaging limit, quality rating, display name and verification tick come across with the number.
About five minutes
Turn off two-step verification on the number at your current provider, then connect it inside WhatChimp.
Contacts by CSV
Export your contacts as a CSV file and import them into WhatChimp with their fields.
Compare WhatChimp with other WhatsApp marketing software
Each page sets the two price lists, the markup on Meta’s fees and the features side by side, from the other platform’s own published pages.
- WhatChimp vs WatiPrices, markup and features compared
- WhatChimp vs AiSensyPrices, markup and features compared
- WhatChimp vs InteraktPrices, markup and features compared
- WhatChimp vs GallaboxPrices, markup and features compared
- WhatChimp vs DoubleTickPrices, markup and features compared
- WhatChimp vs GupshupPrices, markup and features compared
- WhatChimp vs WANotifierPrices, markup and features compared
- WhatChimp vs QuickReplyPrices, markup and features compared
- WhatChimp vs ZokoPrices, markup and features compared
Customer stories
Success stories speak louder
The best way to show our commitment is through the people who work with us.
Robert JohnsonTechnology Industry Sales Recruiter, Inspiria Search
WhatChimp is very capable of sending bulk messages on WhatsApp at a very good price point. Thanks to Gopu from WhatChimp for all the support while setting up my account.View on LinkedIn
Pulkit GuptaFounder, E-Startup India
Our ads now take people straight to WhatsApp, and WhatChimp’s chatbot takes over: it asks the right questions, qualifies them and routes them to our team.View on LinkedIn
+75%Increase in customer engagement
Using WhatChimp for my clients’ lead nurturing has been a game-changer. The transparent pricing and user-friendly interface made it easy to set up, and we’ve seen significantly better responses and engagement rates. Highly recommend!
Rohan ChaubeyStartup Growth Advisor+65%Reduction in response time
We’ve seen significantly improved response times and higher customer satisfaction rates. The ability to personalize messages and automate responses has streamlined our support. WhatChimp has become an essential tool for our customer support.
Ritwik AhlawatSaaS Founder+70%Increase in campaign reach
We were constantly seeking a reliable communication solution for our clients that wouldn’t lead to banned numbers or exorbitant costs. WhatChimp has been instrumental in managing our bulk messaging campaigns. It’s incredibly user-friendly and efficient.
Pulkit GuptaBusiness Growth Consultant
Frequently asked questions
WhatsApp API provider questions
Short answers first. Can’t find yours? See every question or chat with our team.
What is a WhatsApp API provider?
A company that connects a business phone number to Meta’s WhatsApp Business API and supplies the tools to use it, such as a team inbox, bulk campaigns and chatbots. Meta calls these companies Business Solution Providers, or BSPs. The messages themselves are always carried and charged by Meta.
What is a WhatsApp Business Solution Provider (BSP)?
BSP is Meta’s own name for a WhatsApp API provider: a company Meta has approved to connect businesses to the WhatsApp Business Platform. WhatChimp is a Meta Business Partner and an official provider.
Which WhatsApp API provider is the cheapest?
For the messages themselves, the cheapest are the providers that pass Meta’s rate through with nothing added: WhatChimp, 360dialog and WANotifier, or Meta’s Cloud API used directly. A marketing message to India then costs $0.0118. Compare plan fees and what each plan includes next: on WhatChimp the first plan is $24 a month billed yearly.
Is Meta’s price the same at every provider?
Yes. Meta charges the same rate for a message whichever provider sends it, set by the message category and the recipient’s country. Any difference you see on a provider’s rate card is that provider’s markup or fee.
Do WhatsApp API providers charge a markup?
Many do. On their own published rate cards for a marketing message to India, Wati adds about 60%, AiSensy about 26%, QuickReply.ai about 21%, Gallabox about 15% and Interakt 10% to 12%. Twilio adds $0.005 per message instead. WhatChimp adds 0%.
Can I use the WhatsApp Business API without a provider?
Yes. Developers can build on Meta’s Cloud API directly and pay only Meta’s rates. You then build and maintain the inbox, campaign tools and chatbots yourself, which is what a provider sells.
How do I choose a WhatsApp API provider?
Ask what it adds to Meta’s rate, whether you must prepay a wallet, what the first plan caps, whether it is an official Meta partner, whether the number stays in your own Meta business portfolio, and whether the WhatsApp Business app can stay on the number.
Can I switch WhatsApp API providers and keep my number?
Yes. Meta lets a number move between providers. You turn off two-step verification at the current provider and connect the number at the new one, in about five minutes. The messaging limit, quality rating, display name and tick come with it.
Who is the best WhatsApp API provider in India?
It depends on what you need. If your team will run campaigns, answer chats and use chatbots, compare what each provider adds to Meta’s rate of ₹0.8631 per marketing message and what the first plan includes. WhatChimp adds 0% and includes the inbox, chatbots and an AI agent from its first plan.
Is WhatChimp an official WhatsApp API provider?
Yes. WhatChimp is a Meta Business Partner on the official WhatsApp Business API. You connect your number in Meta’s own sign-up window, Meta bills you directly for messages, and WhatChimp adds 0% to them.
Written by Anant Gupta, founder of WhatChimp. Last updated .
Sources: Meta, Pricing on the WhatsApp Business Platform, 360dialog.com/pricing, wanotifier.com/pricing, interakt.shop, gupshup.ai/pricing, gallabox.com/pricing, quickreply.ai/pricing, aisensy.com/pricing, twilio.com/whatsapp/pricing, wati.io/pricing, zoko.io/pricing, doubletick.io/pricing. Meta can change its rates on the first day of a quarter, so check Meta’s page before you budget a large campaign. WhatsApp is a trademark of Meta. WhatChimp is a Meta Business Partner.
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- 0% markup fees
- Official WhatsApp API
- Meta Business Partner
