WhatsApp Business allows businesses to communicate with customers through the Whatchimp platform. To ensure messages are effective and comply with WhatsApp policies, businesses must use approved message templates for different types of communications.
Utility Templates #
Utility templates are pre-approved messages designed for transactional updates, such as confirmations, changes, or suspensions related to a specific transaction or subscription. These templates must be functional and non-promotional. If a template contains both utility and marketing content, it will be classified as a marketing template instead.
Examples of Utility Templates: #
- Order confirmation: “Your order #12345 has been confirmed. You will receive a tracking update soon.”
- Payment receipt: “Your payment of $50 has been successfully processed. Thank you for your purchase!”
- Appointment reminder: “Reminder: Your appointment with Dr. Smith is scheduled for March 15 at 10 AM. Reply to confirm.”
Note: These examples are for reference only. WhatsApp may categorize similar messages differently based on content.
Marketing Templates #
Marketing templates offer greater flexibility and are used for messages that do not relate to a specific transaction. These may include promotions, offers, welcome messages, updates, invitations, recommendations, or requests for customer engagement.
Examples of Marketing Templates: #
- Promotional offer: “Exclusive deal! Get 20% off your next purchase. Use code SAVE20 at checkout.”
- Customer re-engagement: “We miss you! Enjoy free shipping on your next order. Tap below to shop now.”
- Event invitation: “Join us for our upcoming webinar on digital marketing trends. Register now!”
Note: These examples are for reference only. WhatsApp may categorize similar messages differently based on content.
By following these guidelines, businesses using Whatchimp can ensure compliance with WhatsApp policies while effectively engaging with their customers.