Your WhatsApp Quality Rating acts as a health score for your business messaging. It reflects how well your messages are received and engaged with by users.
Quality Rating Levels #
Rating Breakdown #
- Green: High Quality
- Yellow: Medium Quality
- Red: Low Quality
Why It Matters #
- Determines broadcast tier upgrades
- Reflects message effectiveness
- Guides communication strategy
Factors Influencing Quality Rating #
User Interaction Types #
- Positive: Users click or reply
- Neutral: No interaction
- Negative: Users block your number
Improving Your Quality Rating #
Best Practices #
- Follow WhatsApp Business Policy
- Message only opted-in users
- Create personalized, valuable content
- Manage message frequency carefully
Broadcast Messaging Strategies #
Handling Low Ratings #
- Watch for warning notifications
- Pause broadcasts temporarily
- Allow rating to recover
- Aim for consistent good performance
Tier Upgrade Requirements #
Messaging Limit Progression #
- Send messages to 50% of your current user limit
- Maintain a Medium or High Quality Rating
Example Scenarios:
- Tier 1 (1,000 users): Message 500 unique users
- Tier 2 (10,000 users): Message 5,000 unique users
Frequently Asked Questions #
Q: Can I send messages with a low rating?
A: Possible, but not recommended. The risk of number blocking increases.
Q: How long does it take to improve a rating?
A: Typically, a week of careful messaging helps.
Q: What triggers a rating drop?
A: Excessive blocking, low engagement, irrelevant content.
Whatchimp Pro Tips #
- Focus on message quality
- Understand user preferences
- Monitor interaction metrics
- Personalize communication