The WhatsApp Green Tick gives your brand special recognition by displaying your business name along with a small green tick next to it, instead of just showing your phone number. This verification badge, also known as the Official Business Account (OBA) status, helps build trust and credibility with your customers.
Before applying for the green tick, make sure to meet the following key requirements:
5 Must-Have Requirements for WhatsApp Green Tick Verification #
1. WhatsApp API Setup Completed: Your phone number should already be set up with the WhatsApp API. Learn how to connect your number with WhatChimp here.
2. Meta Business Account Verified: Ensure your Meta Business Account is fully verified. You can follow the guide here.
3. Display Name Approved: Your display name should be compliant with WhatsApp’s guidelines. It must include your company name or brand name, such as “Brand Name by Company Name.”
4. Two-Step Verification Enabled: Enable two-step verification for your phone number via Phone Numbers > Settings > Two-Step Verification in your WhatsApp Manager.
5. Strong Media Presence: Your business should have at least 3 pieces of organic content, such as PR articles, blog posts, or news coverage. Paid PR articles do not count.
How to Apply for the WhatsApp Green Tick #
Once you have met the above requirements, follow these steps to apply for the WhatsApp Green Tick Verification.
Login to Your WhatsApp Manager Account #
Log in to your WhatsApp Manager Account to access your WhatsApp settings.
Navigate to WhatsApp Manager #
Head to the WhatsApp Manager > Account tools -> Phone numbers by following this link: Manage Phone Numbers. This will take you directly to the Phone Numbers section of your WhatsApp Business settings.
Locate Your Phone Number #
Once you’re in the Phone Numbers section:
• Find the phone number you want to update.
• Click on the Settings button next to the number.
Access Profile Settings #
In the Settings menu:
• Click on Profile.
Submit a Request for Verification #
Inside the profile section:
• Click on the Request Verification option.
• Fill out the required information for the Official Business Account (OBA) application.
Important Note #
Once you receive the green tick, you cannot change your display name without reapplying for verification. Be sure to finalize your display name before submitting your request.
What Happens After Submission? #
The average response time from WhatsApp is between 2-4 business days. You can check the status of your application in the Direct Support tab of your Meta Business Manager.
What to Do If Your Green Tick Request Is Denied #
Don’t worry if your application is rejected—this happens to many businesses. You can reapply after 30 days. In the meantime, here are some tips to improve your chances for the next application:
Tips to Improve Your Chances of Getting the WhatsApp Green Tick #
Create an Official Website and Email Address #
• Ensure you have a professional website and email address. This shows WhatsApp that your business is legitimate.
Run Click-to-WhatsApp Ad Campaigns #
• Engaging in Click-to-WhatsApp ads demonstrates that you are an active user of the platform. This can boost your credibility with WhatsApp.
Maintain a High-Quality Rating for Your WhatsApp Number #
• Make sure your WhatsApp account has a high-quality rating. This can improve your chances when applying for the green tick.
Increase Brand Awareness #
• Secure organic media coverage in PR articles, blogs, or news outlets. You can reference up to 5 publications during your application.
Types of WhatsApp Business Accounts #
There are two types of accounts on WhatsApp:
• Business Account: This is the default account given when you sign up for WhatsApp. Your business name will appear next to your phone number, but users will still primarily see your phone number unless they save your contact.
• Official Business Account (OBA): The WhatsApp Green Tick or Official Business Account displays your business name across all views, and the green verification badge adds credibility. This is what you are applying for with the WhatsApp Green Tick.
Is Getting the Green Tick Worth It? #
While the green tick doesn’t provide any extra features, it adds credibility and trustworthiness to your account, showing customers that they are interacting with a legitimate business.
Conclusion #
Applying for the WhatsApp Green Tick can significantly boost your brand’s credibility and customer trust. By following the steps above and ensuring you meet all the requirements, you’ll improve your chances of securing this important verification.
