WhatsApp Broadcasting with Personalized Variable Data

Table of Contents #

1. Importing Your Subscriber List
2. Mapping Subscriber Data
3. Creating Custom WhatsApp Message Templates
4. Launching a Broadcasting Campaign
5. Benefits of Personalizing Your WhatsApp Broadcasts

With WhatsApp Broadcast, you can reach an unlimited number of recipients simultaneously, even those who haven’t added your business to their contacts. The key to making these communications truly impactful is personalization. Businesses can customize messages for each subscriber, making the interaction more relevant and engaging. 

1. Importing Your Subscriber List #

Importing from a CSV File #

To get started, import your subscriber list with the necessary data:

• Navigate to the WhatsApp Subscriber Manager from the WhatChimp’s dashboard.
• Select the WhatsApp account you’ll be using if you have multiple WhatsApp accounts connected.
• Click on the option button and then select ‘Import Subscribers.’
• Download the sample CSV template, which includes columns for phone numbers and names. Modify it by adding extra columns for custom variables if needed.
• Ensure proper formatting by adding a single quote at the beginning of any special data or changing the cell format to text before saving and uploading the CSV.

Importing from Google Sheets #

WhatChimp now allows direct import of WhatsApp contacts from Google Sheets. This integration simplifies the process and enhances efficiency. If you’re unfamiliar with the process, check out our step-by-step guide: How to Import WhatsApp Contacts from Google Sheets.

After uploading, review the first two records to ensure accuracy. You can assign a label to the imported subscribers; if left blank, the file name will be used as the label

2. Mapping Subscriber Data #

Once uploaded, the next step is to map subscriber data:

• Click on ‘Map Data’ to open two fields: ‘File Header’ and ‘Data Field.’
• On the ‘File Header,’ select the corresponding column name from the CSV file.
• On the ‘Data Field,’ assign the appropriate subscriber field.
• Ensure all columns, including custom field data, are properly mapped.

Important: Before mapping the CSV file, ensure that custom fields have already been created in WhatChimp. To create a new custom field check this doc or follow the steps below:

• Go to WhatsApp Subscriber Manager.
• Select ‘Manage’ → ‘Manage Custom Fields.’
• Click ‘Create,’ provide a field name, choose a reply type, and save it.

After mapping, click ‘Confirm’ to finalize.

3. Creating Custom WhatsApp Message Templates #

To create a personalized message template:

• Navigate to WhatsApp Bot Manager.
• Select your account and go to the ‘Message Template’ section.
• Click ‘Create’ to generate a new template.
• Name the template, choose your locale, and select the appropriate category.
• In the message body, incorporate custom variables to personalize messages.
• Save the template and verify its approval status before use.
  

4. Launching a Broadcasting Campaign #

Now it’s time to launch your personalized campaign:

• From the left-hand navigation menu, go to ‘WhatsApp Broadcasting’ and click ‘Create.’
• Name your campaign and select ‘Anytime’ for sending.
• Choose the message template created in Step 3.
• In ‘Include Label IDs,’ select the label assigned to the subscriber list.
• Verify the number of targeted subscribers, then click ‘OK.’
• Double-click on ‘Start Bot Flow,’ name your bot flow, and save it.

Congratulations! You’ve successfully created a personalized WhatsApp broadcast.
For a more detailed description on launching a Broadcasting Campaign. Check here

5. Benefits of Personalizing Your WhatsApp Broadcasts #

Personalized messages help build stronger customer relationships and improve communication effectiveness. Benefits include:

• Higher Engagement: Addressing recipients by name and sharing relevant information increases response rates.
• Improved Customer Experience: Personalization makes interactions feel more human and customer-centric.
• Better Conversion Rates: Targeted messages lead to more effective marketing outcomes.

By leveraging WhatsApp Broadcast with personalized variable data, you can transform customer outreach and drive better engagement. Start your campaign today and experience the power of personalized messaging!