To ensure your WhatsApp templates get approved, avoid these common mistakes. Below are the top reasons for rejections and how to fix them.
1. Using Variables Without Context #
- Issue: Variables are placed without surrounding text, making them unclear.
- Solution: Always provide context for variables. Templates with standalone variables will be rejected.
2. Unclear Template Name #
- Issue: Generic or vague names like “Template_003.”
- Solution: Use descriptive names like order_confirmation_003 to clarify the purpose.
3. Content That Doesn’t Explain the Template’s Use #
- Issue: The message doesn’t make the purpose clear to reviewers.
- Solution: Provide meaningful content. Example:
✅ Hi {{1}}, sorry for the delay! Would you like to continue this conversation?
4. Text Used as Variables #
- Issue: Placing text inside {{ }} instead of numbers.
- Solution: Use numeric placeholders. Example:
✅ Hi {{1}}, your service for {{2}} has been activated on {{3}}.
5. Missing Double Brackets for Variables #
- Issue: Variables not enclosed in {{ }}.
- Solution: Always use double brackets for all variables.
6. Empty Lines in Template Content #
- Issue: Blank spaces between text.
- Solution: Use multiple dashes (—-) for paragraph breaks. Example:
✅
Thank you for signing up!
Click the button below to complete your registration.
7. Spelling Mistakes or Slang #
- Issue: Typos or informal language.
- Solution: Proofread all content before submitting.
8. Incorrect Variable Numbering #
- Issue: Variables are numbered out of order.
- Solution: Ensure variables are sequential (e.g., {{1}}, {{2}}, {{3}}).
9. Missing Sample Media for Media Templates #
- Issue: No example file submitted for templates with media.
- Solution: Attach a sample image, video, or document.
10. Using URL Shorteners #
- Issue: Shortened links (e.g., bit.ly) in message content.
- Solution: Use full URLs or add links to CTA buttons.
11. Mixing Multiple Languages #
- Issue: A single template contains different languages.
- Solution: Stick to one language per template.
12. Exceeding Character Limits #
- Issue: Text in header, body, or footer exceeds allowed length.
- Solution: Keep content within the set character limits.
13. Mismatched Translations #
- Issue: Non-English versions don’t match the English template.
- Solution: Ensure all translations are identical in meaning.
14. Using Emojis in Quick Reply Buttons #
- Issue: Emojis in quick replies.
- Solution: Avoid using emojis in button text.
By following these best practices, you’ll improve your chances of template approval.
