In this tutorial, you will learn how to create an automatic follow-up chatbot for WhatsApp. This chatbot will help you engage with users who have shown interest in your product but haven’t completed the desired action, such as making a purchase. With automated follow-ups, you can increase conversions without manual intervention.
Table of Contents
- What is a Follow-Up Chatbot?
- Why Use an Automated Follow-Up System?
- Building Your Follow-Up Chatbot
- Scheduling Messages for Maximum Engagement
- Exporting Chatbot Flows
1. What is a Follow-Up Chatbot? #
A follow-up chatbot is an automated system that sends reminder messages to users who have interacted with your chatbot but haven’t completed an action, such as making a purchase or signing up. It helps businesses stay engaged with potential customers and improves conversion rates.
2. Why Use an Automated Follow-Up System? #
- Saves time by automating reminders.
- Increases sales and conversions.
- Ensures users don’t forget about your offer.
- Works 24/7 without manual effort.
3. Building Your Follow-Up Chatbot #
Creating the Chatbot Flow #
- Go to WhatChimp Dashboard> Bot Manager> Bot Reply > Create
- Name the chatbot something recognizable, like Follow-Up Bot.
- Save the chatbot and ensure it is triggered when a user interacts with a product-related message.
Setting Up Interactive Messages #
- Add an interactive block to your chatbot.
- Create a message like: “Hey, Would you be interested in our product?” with Yes and No buttons.
- If the user selects Yes, provide them with a checkout link.
- If the user selects No, end the conversation or offer assistance.
Applying Labels to Track User Actions #
- When a user clicks “Buy Now,” apply a label called Buy Now.
- If the user does not click the button, they do not receive this label.
- Use this label to determine who needs a follow-up reminder.
Configuring the Follow-Up Sequence #
- Drag and drop the connector from the Buy Now button’s ‘Subscribe to Sequence’ option to begin a new follow up sequence to send a reminder message if the user does not purchase within 30 minutes or whatever time you choose.
- Add a condition to follow up based on whether they selected the ‘Buy Now’ button or not
- If False, send the follow up message
- You can then include the Buy Now button
- You can repeat the process to send another reminder if they still haven’t purchased.
4. Scheduling Messages for Maximum Engagement #
- WhatsApp allows you to send unlimited follow-up messages within 24 hours.
- After 24 hours, only pre-approved template messages can be sent.
- Schedule your reminders strategically to avoid spamming users.
5. Exporting Chatbot Flows #
- You can export your chatbot flow and share it with others.
Now you know how to build an automated follow-up chatbot for WhatsApp! This system ensures potential customers are reminded of their interest in your product, increasing the likelihood of a sale. Try implementing these steps and refine the sequence based on user engagement.