Want to send unlimited WhatsApp broadcasts? Here’s your complete guide to understanding messaging tiers, their limitations, and how to expand your reach efficiently.
Broadcast Tier Overview #
Messaging Tier Structure #
WhatsApp assigns businesses to different messaging tiers based on usage and quality:
- Trial Tier – Send messages to up to 250 unique users per day
- Tier 1 – Send messages to up to 1,000 unique users per day
- Tier 2 – Send messages to up to 10,000 unique users per day
- Tier 3 – Send messages to up to 100,000 unique users per day
- Tier 4 – Send messages to unlimited unique users per day
Key Upgrade Requirements #
Progression Criteria #
To move to a higher tier, you must:
- Maintain a high message quality rating
- Send messages to at least 50% of your current tier’s limit
- Engage users consistently
- Keep a Medium or High quality rating
Upgrade Path Explained #
Moving from Trial to Tier 1 #
- Send messages to at least 1,000 unique users
- Maintain a green quality rating
- Complete this within 30 days
Tier Progression Example #
- To move from Tier 1 to Tier 2, send messages to at least 500 unique users
- To move from Tier 2 to Tier 3, send messages to at least 5,000 unique users
What Happens If You Exceed Your Limit? #
If you try to send messages beyond your allowed tier:
- You may see an error message stating, “Audience size exceeding remaining quota”
- Some messages may fail to deliver
- You will need to reduce your audience size to stay within your current limit
Pro Tips for Smooth Progression #
- Focus on message quality – Avoid spam-like content
- Engage consistently – Keep users interested with relevant messages
- Monitor user interactions – Track responses and adjust strategies accordingly
- Avoid excessive bulk messaging – Maintain a healthy sender reputation
Frequently Asked Questions #
Q: How quickly can I upgrade tiers?
A: Typically within 7 days of meeting the required criteria.
Q: What impacts tier progression?
A: Message quality, user engagement, and consistent communication.
Q: Can I manually request an upgrade?
A: No, WhatsApp automatically upgrades tiers based on your account performance.