To ensure your WhatsApp templates are approved, it’s important to stay within the character limits. Exceeding these limits may lead to rejection.
Template Character Limits #
Header #
- Text: Up to 60 characters
- Caption (for media): Up to 256 characters
Body #
- Media templates: Up to 1024 characters
- Standard templates: Up to 4096 characters
- When submitting a template for approval, the body is restricted to 1024 characters ({{n}} counts as 1 character)
Footer #
- Up to 60 characters
Buttons #
- Button text: Up to 20 characters
- Quick reply payload: Up to 256 characters
Make sure your templates follow these limits to avoid approval delays.