WhatsApp has a rule that controls how businesses can message customers. This rule helps protect users from spam and keeps chats useful and relevant.
Table of Contents #
- What Is the 24-Hour Rule?
- Why Does This Rule Exist?
- What Happens After 24 Hours?
- How WhatChimp Helps You Stay Compliant
- Examples of How This Works
- How to Make the Most of the 24-Hour Rule
- Additional Resources
- Guide to creating WhatsApp message templates
1. What Is the 24-Hour Rule? #
When a customer messages a business, the business has 24 hours to reply with any message they want. After 24 hours, they can’t send normal messages anymore unless they use a special WhatsApp-approved message template.
2. Why Does This Rule Exist? #
- Protects privacy – Stops businesses from sending unwanted messages.
- Encourages quick replies – Businesses must respond fast to keep the conversation open.
- Follows WhatsApp’s policies – Helps businesses stay within the rules.
3. What Happens After 24 Hours? #
If the 24-hour window closes, businesses can:
- Use Whatsapp Approved Template Messages – Pre-approved messages for things like order updates, reminders, or support follow-ups.
4. How WhatChimp Helps You Stay Compliant #
WhatChimp makes it easy to follow the 24-hour rule:
- Shows a countdown – See how much time is left before the 24-hour window closes.
- Sends alerts – Get reminders before the window expires.
- Supports template messages – Easily send approved messages after 24 hours.
- Helps create templates – Customize messages to keep conversations going.
5. Examples of How This Works #
Customer Support: A customer asks a question, and the business replies within 24 hours. If a follow-up is needed later, they use a template message.
Order Updates: A business confirms an order. If an update is needed after 24 hours, they send a template message.
Cart Reminders: A user leaves an item in their cart. Within 24 hours, the business reminds them. After 24 hours, they send a template with a discount.
6. How to Make the Most of the 24-Hour Rule #
Reply fast – Use chatbots or auto-replies to keep the conversation open.
Engage customers – Send helpful and interesting messages.
Plan follow-ups – Use templates to reconnect with customers.
The 24-hour rule keeps WhatsApp messaging useful and respectful. With WhatChimp’s tools, you can easily manage conversations, send template messages, and stay within WhatsApp’s rules.
7. Additional Resources #
For more details on creating Whatsapp message templates, check out this guide.