What is a WhatsApp Conversation? #
A WhatsApp conversation is a chat between your business and a customer, tracked within a 24-hour window. Businesses are charged based on the type of message they send.
Types of Conversations & Costs #
- Marketing Messages – Promotions, offers, discounts → ₹0.88 per chat
- Example: “Get 30% off today! Reply ‘YES’ to claim.”
- Authentication Messages – OTPs, account verification → ₹0.125 per chat
- Example: “Your login code is 6482. Never share this with anyone.”
- Utility Messages – Order updates, delivery details → ₹0.125 per chat
- Example: “Your order #12345 has been shipped.”
- Service Messages – Customer support chats → Free from November 2024
- Example: “How can we help you today?”
How WhatsApp Charges You #
- A new charge starts when you send a message.
- The conversation is valid for 24 hours, and you can send unlimited messages of the same type within that time.
- If you switch message types (e.g., from service to marketing), a new charge applies.
Managing Your Conversations Efficiently #
How to Save Money #
- Send only relevant messages.
- Keep all messages of the same type within 24 hours to avoid extra charges.
- Monitor your credits to prevent disruptions.
What Happens if You Run Out of Credits? #
- You cannot send new messages.
- Broadcasts and automations stop working.
Frequently Asked Questions #
- Are all messages chargeable?
No, customer-initiated chats are free. - Can I mix different message types in one conversation?
No, switching message types starts a new charge. - What if I send multiple messages?
No extra charge within the 24-hour window if they are the same type.